Leveraging Social Media for Social Science ApplicationsĀ (2021)

Leveraging Social Media for Social Science Applications (2021)

The lecture covers:

  1. What data is available on Twitter
  2. How we can capture content on Twitter, applying this to CSR disclosure by companies
  3. How we can measure tweet similarity, applying this to stock market reaction to executives’ tweets
  4. How we can measure emotion coming from a geographic region on Twitter, applying this to COVID-19.

Slides are available in an interactive web-based format (reveal.js) and in PDF.

revealjs pdf

More details are available in a few of my papers on Twitter. More details for those papers are available at:

Discretionary Dissemination on Twitter Do Firms Manage Their CSR Reputation? Evidence from Twitter Exective Tweets